How AdCrest’s Acquisition of BajuGali Shapes the Future of Full-Stack Advertising in India
AdCrest: Driving Impact Beyond Visibility
AdCrest has steadily built its reputation as a forward-looking ATL advertising agency, helping brands and high-growth startups go beyond visibility to achieve measurable impact. With expertise in media planning, large-scale campaigns, and creative storytelling, AdCrest has enabled brands to create a strong presence in competitive markets. But its vision has always extended further, towards becoming one of India’s top full-stack advertising agencies, offering end-to-end solutions that blend scale, creativity, and engagement.
BajuGali: Crafting Direct Consumer Connections
BajuGali has earned recognition as a BTL specialist, known for creating impactful on-ground activations that connect brands directly with audiences. From residential societies and malls to IT parks and workplaces, BajuGali has helped businesses meet consumers where they live, shop, and work.
The agency’s portfolio showcases its ability to merge creativity with performance:
- Decathlon: Engaging activations boosted footfall and product trials.
- Swiggy & Swiggy Instamart: Hyperlocal events drove app downloads and quick orders.
- TATA 1mg: Wellness camps built trust and reinforced credibility.
- Croma: Experiential product demos enhanced visibility and customer engagement.
With in-house printing and production, tactical media planning, and community-driven touchpoints, BajuGali has consistently delivered seamless, results-oriented BTL campaigns that build brand recall and drive conversions.
The Acquisition: A Landmark Move
AdCrest has now officially acquired BajuGali, bringing together two complementary strengths under one roof. This acquisition marks a milestone in the Indian advertising industry, positioning AdCrest as a true full-stack advertising solutions provider.
By combining AdCrest’s ATL expertise in mass reach and brand-building with BajuGali’s BTL specialization in direct engagement and experiential marketing, the agency can now deliver integrated campaigns that cover the entire consumer journey.
What This Means for Clients
For brands, this acquisition translates into a clear advantage:
- One-stop solution: From high-impact ATL visibility to grassroots-level engagement.
- Cohesive storytelling: Unified campaigns across multiple platforms and touchpoints..
- Stronger ROI: Integrated planning ensures budgets work harder across channels.
- Faster, seamless execution: In-house production and cross-team collaboration reduce friction.
- Future-ready innovation: Opportunities for digital tie-ins, data-driven insights, and measurable outcomes.
In essence, AdCrest’s full-stack approach allows brands to build awareness, engage audiences, and drive conversions, all through one integrated partner.
Conclusion: Shaping the Future of Indian Advertising
The acquisition of BajuGali marks a defining step in AdCrest’s journey to the top tier of Indian advertising. Together, the two agencies represent the perfect synergy of ATL scale and BTL depth, delivering campaigns that not only capture attention but also create lasting impact.
As AdCrest evolves into a full-stack powerhouse, clients can expect innovation, efficiency, and unmatched creativity, making their brand stories stronger and more memorable than ever. This move cements AdCrest’s position among the leading advertising agencies in India — and sets the stage for a future of comprehensive, growth-driven campaigns.
